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《以退為愛 與家並進》
In the palm of your hand lies the secret to happiness. With each determined step, you propel yourself forward, fueled by the boundless energy of youth. The clock ticks in your favor, urging you to seize the day.
But pause for a moment.
Are your plans robust enough to safeguard what truly matters—the heartbeat of your family? As you forge ahead, keep your gaze fixed on those cherished moments, those whispered dreams. For within them lies the promise of a future bathed in bliss.
Client
保誠香港 Prudential HK
Media
TVC
Social
Outdoor 3D Billboard
Teaser（Palindrome Part 1）
Each person has their unique way of bringing happiness to their family.
Let’s explore what a young man like Jeffrey Ngai believes.
Teaser（Palindrome Part 1）
播放影片
Teaser（Palindrome Part 2）
Louis Koo now takes a journey back in time!
And intriguingly, Louis’s lines are actually Jeffrey’s words in reverse –
conveying a hidden message about what brings happiness to his family.
Teaser（Palindrome Part 2）
播放影片
Thematic Video
Is moving forward the only way to bring happiness to your family?
Within the campaign video, Jeffrey Ngai, who plays the younger version of Louis Koo, appears in a parallel universe.
He reminds Koo of his youthful and frivolous self, who only knew how to move forward bravely and fight hard, while ignoring the scenery around him - especially his family, who were the most important part in everyone’s mind. After experiencing different life tracks, Koo understands that while rushing forward, it’s essential to take a step back at the right time, look back, and care for his family. By doing so, they can go further together and welcome a happier future.
Thematic Video
播放影片
《古仔 X Jeffrey 操肌 Busking》
3D Billboard@Harbour City Entrance
In this captivating scene, Louis Koo and Jeffrey Ngai take their performance to the streets, using 3D technology to create an immersive experience. This vividly illustrates Prudential’s commitment to your well-being and your family’s health. The dynamic shift from a social context to the bustling outdoors emphasizes the brand’s holistic approach to caring for both individuals and their loved ones in their pursuit of good health.
古仔 X Jeffrey 操肌 Busking
播放影片
MTR 3D Wall
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